The Right Expertise, Every Time
BRAND POSITIONING, BRANDING & UX/UI FOR KOMPETENSFLOTTAN
Kompetensflottan is a newly founded company with a strong network across both the private and public sectors, bringing together some of Sweden’s most experienced project managers within the built environment sector. The network connects the right expertise with the right projects, offering senior-level capability for complex assignments.
As the company was newly established, it required a clear positioning and a brand that reflected the high level of expertise and seniority within the network.
Halo North developed the brand positioning, messaging platform and visual identity. Together with a new website, this created a platform that strengthens trust and clearly communicates the quality of their offering.
The symbol system is built on the idea of a fleet moving in the same direction, representing specialists working together to solve complex projects.
ASSIGNMENT
• BRAND POSITIONING
• OFFER STRUCTURE
• MESSAGING PLATFORM
• BRAND IDENTITY
• UX/UI & WEB STRUCTURE
