A place for presence and balance
BRAND POSITIONING, BRAND REFINEMENT, MESSAGING AND WEBSITE FOR STUDIO 17
Studio 17 is a yoga and massage studio located in Haverdal on Sweden's west coast. Surrounded by the sea, cliffs and nature, it offers more than treatments and yoga classes. It is a place for restoration, presence and an opportunity to reconnect with yourself.
When Studio 17 approached Halo North, they had a clear vision but a brand that didn't fully reflect the experience they offered. The brief was to create an identity where the digital experience would communicate the same sense of calm, warmth and presence as a visit to the studio.
We refined the brand positioning, evolved the existing logo and designed a website where content, typography, imagery and movement work together to create a cohesive brand experience. Every detail was carefully considered to reinforce a feeling of presence and allow the digital experience to become a natural extension of the physical space.
The result is a brand that not only communicates what Studio 17 offers, but also captures what it feels like to be there.
ASSIGNMENT
• BRAND POSITIONING
• BRAND REFINEMENT
• MESSAGING PLATFORM
• UX/UI & WEB STRUCTURE
