Functional tea for holistic wellness
CONCEPT & BRAND FOR BLISSBLENDS
Blissblends is a Swedish premium wellness tea brand developing functional herbal blends designed to support everyday wellbeing. The teas are crafted with herbs sourced from experienced European growers and positioned within the premium segment for functional herbal wellness.
We developed the full brand concept, from product development and positioning to visual identity, packaging design and digital presence, establishing Blissblends as a clear and differentiated brand within modern wellness.
Through an apothecary-inspired visual world and a clear premium positioning, the brand combines function, aesthetics and ritual within a contemporary wellness category.
ASSIGNMENT
• PRODUCT CONCEPT
• BRAND STRATEGY
• BRAND IDENTITY
• PACKAGING DESIGN
• E-COMMERCE
