Built on relationships. Always secure projects.
BRAND POSITIONING, BRANDING & UX/UI FOR PROJEKTRELATIONER
Projektrelationer is a consultancy within the construction and development sector, focused on building long-term relationships between the right expertise and the right projects. The company operates in an industry where many actors communicate in similar ways, creating a need for a clear and differentiated position.
As the company was in a development phase, there was a need to define a sharp offering and a clear direction for the brand, both internally and externally.
Halo North developed the brand positioning, messaging platform and visual identity. The work also included website structure and design to ensure the brand is communicated consistently and with clear relevance to its audience.
The result is a focused and cohesive expression that strengthens trust and clarifies the company’s role in the market.
ASSIGNMENT
• BRAND POSITIONING
• OFFER STRUCTURE
• MESSAGING PLATFORM
• BRAND IDENTITY
• UX/UI & WEB STRUCTURE
